Thinking, made useful.
Ideas are most valuable when they help you move forward.
Our insights bring together practical thinking on brand, digital and communications, shaped by the challenges we encounter and the work we do with our clients.
From useful guidance to lessons learned along the way, we share ideas to help organisations communicate more clearly, make confident decisions and build momentum.
BOOKS B1 LOVE
The B1 team are a pretty eclectic bunch so, naturally, we read some pretty interesting stuff. And, the generous souls that we are, we thought we’d share some of our favourites with you. Some are related to our fields of work, and some are inexplicably random. But all of them are wonderful in their own …
BRANDING: MORE THAN JUST A LOGO
Here at B1 Creative, we love working on a branding project – however, we appreciate that not everyone is as knowledgeable and experienced. In this blog, we will help you to understand the importance of good branding and give you a sneaky peak into the B1 process. WHAT IS BRANDING? A brand is not your …
HOW WE STAY CREATIVE AND INSPIRED
Working in the creative industry means you are one of the few lucky people who get to do what they love for a living. But when your passion is also your work, it is especially important to keep the ideas bank brimming. So, we’ve decided to let you in on some of the B1 team’s …
PLEASE. STOP. USING. CORPORATE. JARGON.
George Orwell once wrote that ‘the great enemy of clear language is insincerity.’ His concern was that the English language was headed down a steep decline into pretentious, deceitful and vague verbal garbage. But there is a new, acid-reflux-inducing kind of linguistic nonsense sprouting up, which would make Orwell turn in his grave: corporate jargon. Corporate …
EVERYDAY DESIGN WE LOVE
Design is everywhere. It is such an integral part of our everyday lives, that sometimes really awesome feats in design are easy to overlook. B1 have each suggested an everyday piece of design which they love and, after you have read a little bit about each of these items, maybe you will look at them …
YOU MISS 100% OF THE LEADS YOU DON’T FOLLOW UP.
Whether it’s a subscription to a newsletter or an enquiry via a live chat or tweet. When someone makes the effort of getting in touch with your business the least you can do is respond. Running a business demands more and more time these days. Not only do you need to have a great product …
LONDON’S FIRST FONTS.
On 10th May, Sally and I (Lydia) attended a talk at the London Transport Museum all about London’s First Fonts, or more specifically, London Underground lettering before 1933. The talk was lead by Catherine Dixon and Phil Baines, who are both graphic designers, Central Saint Martin’s academics and, I’m sure they won’t mind me saying, big typography nerds. …