Thinking, made useful.
Ideas are most valuable when they help you move forward.
Our insights bring together practical thinking on brand, digital and communications, shaped by the challenges we encounter and the work we do with our clients.
From useful guidance to lessons learned along the way, we share ideas to help organisations communicate more clearly, make confident decisions and build momentum.
5 WAYS TO MAXIMISE RETURN ON INVESTMENT AT AN EXHIBITION
Investing in trade shows takes time, money and energy, however, if implemented correctly they can be an invaluable way of quickly reaching new customers and gaining brand exposure. Planning and thinking about what you are trying to market and to whom, along with what you are trying to achieve by exhibiting, with clear measurables for success, …
UP YOUR SOCIAL MEDIA GAME: A GUIDE TO SOCIAL PLANNING
Social media – if you wanna get ahead, get a plan. Done correctly, your social platforms will appear effortless but be efficient, bringing you high engagement that could and should lead to sales and success. Here are our 10 top tips to get you going. 1. Construct a spreadsheet It’s called Excel for a reason! …
THE CREATIVE KEY: HOW TO UNLOCK YOUR BUSINESS’ POTENTIAL
“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns. – Edward de Bono De Bono’s got a good point (trust him, he’s a psychologist). You may not think that your business needs a creative …
WHEN BEST LAID PLANS GO AWRY
The pandemic has been a seismic global event demanding business owners keep a cool head, rethink strategies and quickly implement new plans. Instead, many of us have been paralysed by fear and overwhelm. If you’ve ever tried thinking strategically whilst panicking, you’ll know it’s not a great mindset for making important decisions. Clear thinking enabled …
TOP 10 TIPS FOR WRITING COMPELLING WEB COPY
Writing for web is different to writing for print. We’ve distilled the following top ten tips for creating compelling web copy – drawn from over ten years’ experience. Remember that when browsing the web, visitors want information. They are more likely to scan text than read it. Your job is to make that information as …
7 TIPS TO CREATE A SHOW STOPPING FLOAT
As an approved supplier to the Lord Mayor’s Show we know a thing or two about helping our clients stand out in a procession. A lot of work and creativity is involved in the design and build of a float that effectively represents your brand and helps you to stand out from the crowd. 7 …
THE KEY TO CREATIVITY IS ON YOUR DOORSTEP
Leading obesity expert Dr James Levine warns that ‘sitting is the new smoking. [Sitting] kills more people than HIV and is more treacherous than parachuting. We are sitting ourselves to death.’ Sitting for long periods of time has been linked with obesity, cancers, heart complications, type 2 diabetes and more. With the average working person in England …
ARE YOU MAKING THE MOST OF AWARENESS DAYS?
National holidays and awareness days are, in our opinion, marketing gold. Most weeks there is something to celebrate or commemorate, covering a wide range of focuses and themes. In the coming days, weeks and months, there are many occasions such as Easter, London Marathon and Father’s Day to name a few . There are also …
MAKE THE MOST OF YOUR ANNUAL REPORT
An annual report is a detailed overview of your company’s key moments and metrics from the past year. It should provide a summary of overall performance and finances, formatted as a kind of “Year in Review”. Reports can get a bad reputation for being data heavy, lengthy and fairly dull projects – but we want …