BRANDING: MORE THAN JUST A LOGOReading Time
Here at B1 Creative, we love working on a branding project – however, we appreciate that not everyone is as knowledgeable and experienced. In this blog, we will help you to understand the importance of good branding and give you a sneaky peak into the B1 process.
WHAT IS BRANDING?
A brand is not your logo, your tagline, your product or your service. All of these things can be expressions of your brand, but alone they do not make up your brand. Branding is about creating an expectation and delivering upon it consistently every time anyone comes into contact with your business, whether it’s the way you answer the phone, how your website functions, or the experience of your service users. It’s how you make the people who come into contact with your business feel about themselves, and how that influences their decisions.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built, and we can help you lay that first stone. We’ll help uncover what makes you special; the qualities that differentiate you from the competition, the values which define who you are and what you want to be, and the expectations of your target audience. The development of this brand will be essential to consistently delivering the right message to the right people, to create just the right reaction.
First impressions are key and a strong brand can make all the difference to how customers view your business. Good branding will also help to make your business instantly recognisable and memorable, and will build your customers’ trust and loyalty. Since a brand should reflect the quality and values of your products or services, the process of creating a brand should be collaborative and considered.
A core value of ours is to be unpretentious in our approach, so we will never confuse you with industry jargon.
Don’t be scared of rebranding! In the way that you as an individual develop your personal style to reflect fashions and changes in your own identity, business identities will naturally need updating too. Not being open to rebranding can result in your identity becoming outdated and no longer being reflective of your values and objectives. Many of our clients decide to rebrand because their business has expanded and developed, and now has more to offer than when they were first established.
Of course, a rebrand does not need to mean starting from scratch or losing aspects of your brand identity that you love – a rebrand can involve developing your existing identity. Most successful companies will have gone through many rebrands to get to where they are today. A brand needs to be able to evolve with the development of the business and with changing market and trends. Take a look at the progression of the infamous Shell logo* if you don’t believe us!
THE B1 WAY
When rebranding, it’s important to take a step back, consider who you are as a business, where you sit within the market and what your goals are, as well as how to communicate that clearly to customers. We follow a four-stage process that helps us get to know your business, industry, competition, and customers, allowing us to get down to the core of how people see you now and how you want to be seen in the future. We pride ourselves on our ability to immerse ourselves in the culture of your business – questioning, probing and delivering creative solutions that effect change and deliver tangible results. A core value of ours is to be unpretentious in our approach, so we will never confuse you with industry jargon.
Our team of brand strategists, designers and technical whizzes work to combine business, marketing, communications, and creative thinking. The result is that we develop meaningful, differentiated, and authentic brands for companies, big and small, start-ups or stalwarts. We don’t just come up with what’s cool; we craft an identity that reflects your values and that will resonate with your customers.
So, whether you are starting from scratch or developing an existing brand, B1 can help you any or every step of the way! We know our onions and consistently deliver memorable and lasting brand identities for clients from a variety of industries. Call us for a chat today!
* Shell logo taken from here.