ACTIVE NATION TURNS 10!Reading Time
10 years ago B1 Creative created a new identity for Active Nation, a sport and exercise charity with a simple but bold mission ‘to persuade the nation to be more active’.
A unique charity requires a unique look and feel so we created a fresh, dynamic and colourful brand identity that grabbed attention, enabling Active Nation to focus on successfully communicating its vision.
Over the last decade we have evolved the branding to keep the identity fresh, current and relevant in a crowded sector.
Through the years Active Nation’s website has been continuously developed to suit their growing initiatives as well as the needs of their supporters. We work tirelessly to make sure that the message is reaching the most people by leveraging SEO and content creation to inspire people to take up physical activity which has resulted in year on year growth in traffic to the site.
Spaces have been transformed to make them more appealing and engaging places to workout.
Important health messages are designed to be visually engaging in order to position the charity as an approachable authority in the sport and fitness industry.
Marketing communications are now put out across more channels than ever before in order to reach people in venues, at home, work or whilst on the go. Inbound and outbound marketing targets those consumers ready to make a positive change as well as identifying, targeting and educating those who are not. We are proud of the way the Active Nation brand has evolved and are excited about the future of our relationship. Sounds like Active Nation are too 👇