The digital tools needed to feel like an extension of NuYu’s boutique clubs, so that the brand style was consistent from the users’ initial point of contact right through to visiting a club.



We crafted a simple, clean structure and page design and integrated bright pops of colour to highlight key messages.

Online Booking System

A fully customised and integrated online booking system relieves congestion at receptions and improves the member experience.


Top Tips

Top Tips is an online health and fitness magazine that nurtures and motivates members and the wider community of Saudi women about the benefits of health and fitness.


More Work.