Thomas Pocklington Trust

Print.

Users of the  Volunteering services are visually impaired so consideration to accessibility was key in ensuring the collateral was able to communicate effectively to the target markets. In addition to a larger minimum font size of 14pt, a simple clean layout was combined with playful oversized illustrations to communicate the services on offer. Flyers were di- cut into tactile familiar objects associated with the service to ensure they stood out from the crowd.

More Work.