Heritage 65.

Nostalgic exercise equipment inspired by a golden age of fitness.

We love projects like this – making us feel like students again. Using the background of Gold’s Gym, established in California during the 1960’s, the Heritage 65 range was developed to give a nostalgic feel to fitness.

With products like leather medicine balls, brass dumbbells and metal chest expanders the visual look and feel was a dream to create. Weathered paper, battered leather and a hint of locker room…the packaging, website, printed material and exhibition areas all worked together to take you back in time.